We're Trending!

We’ve been turning heads, trending on timelines, and making headlines — all from our cozy corner Under The Yellow Umbrella. Here’s where the magic got caught on camera.

a snapshot of a tiktkok video of a man dancing infront of the Under the Yellow Umbrella storefront.

Tiktok Dancer

He’s on a mission to dance in every county — and lucky for us, he made a stop right in front of Under the Yellow Umbrella! With smooth moves and serious vibes, he brought the beat to our block and added a little extra magic to our day.

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Snapshot of a man on youtube raving about Bad Boys Hot Sauce which is sold at our store.

Bad Boys Hot Sauce

Did you know that the one and the only Bad Boy's Hot Sauce is sitting on our shelves at Under The Yellow Umbrella? Give this video a watch and be sure to make the trip over to our shop for a flavor explosion. If you like spicy, you will love Bad Boy's Hot Sauce.

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Snapshot from KMOV St. Louis news featuring our store on their show.

KMOV St. Louis

Under the Yellow Umbrella hit the screen in a special TV segment where we shared the heart behind our store and the incredible vendors who make it shine. A cozy chat, a spotlight moment, and a whole lot of community love! Watch us below.

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Snapshot from the grand opening of our store.

News Article

Exciting news! A local news article was recently published about the grand opening of Under the Yellow Umbrella, and we couldn’t be more honored. The piece highlights our journey, vision, and the unique charm we hope to bring to Historic St. Charles

REad article